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INNOVATION & IMPACT
INNOIMPACT is an innovation consulting & management boutique. We generate impact by innovation. We drive ideas to concept, concept to solutions and solutions to life. Our work generates impact in three dimensions: Growth impact, social impact and profit/financial impact.
ADVISER & ENTREPRENEUR
Typically, we advise corporations. In selective cases, we act as promoters of new initiatives, start-up founders and active investors.
We offer a unique blend of strategic competence and operational hands-on experience.
Management
Martin Ruckensteiner is founder and manager of INNOIMPACT.
Since 2000 he has acted as an entrepreneur in the field of innovation and technology. He co-founded and co-managed several start-up companies and served his clients as a strategic innovation consultant. From 2014-2024 he co-founded and managed the education non-profit-movement "Schule im Aufbruch" in Austria.
Between 1994 and 1999 he was employed with Roland Berger, where he was member of the firm´s management team and co-headed the international Competence Centre Aviation and Tourism in Frankfurt, Germany. Before, he was co-owner and CEO of a medium size production company.
He is a graduate from the Vienna University of Economics and Business and holds a PhD degree in Political Economy.
Competence
The core of our work is developing impact strategies: growth impact, profit impact and social impact. An impact strategy is underlined by an appropriate impact and business model.
The execution of impact strategies requires transformational leadership and the following competencies:
new product and service development
pricing and revenue management
customer acquisition strategy and
customer development management
business and impact model design and execution
Our experience covers hundreds of international innovation and growth projects. A few examples demonstrate INNOIMPACT´s profound competence in innovative and transformational impact strategies.
Competence Area
Social impact start-up
Industry
Education
Result
Transformation of hundreds of public schools
Role
Co-founder and manager
Competence Area
Start-up
Industry
Retail
Result
Launch of new-to-the-market security retail chain
Role
Co-founder, member of advisory board
Competence Area
Impact start-up
Industry
Sanitation
Result
Funding strategy for social impact start-up
Role
Co-founder, member of advisory board
Competence Area
Social impact strategy
Industry
Social sector: Ucycling design
Result
Preparing a social enterprise for continued funding
Role
External strategic advisor
Competence Area
Start-up strategy
Industry
Education
Result
Pre- and post-launch support of an education hub
Role
Classic consulting
Competence Area
Pricing / revenue management
Industry
Telecom
Result
50 Mio EBITDA p.a. – driven by higher revenue per user
Role
Success fee consulting
Competence Area
Customer acquisition strategy
Industry
Electronic manufacturing
Result
Sales increase of 15% within 3 months in largest export market
Role
Classic consulting
Competence Area
Competitive strategy
Industry
Credit cards
Result
New competitive strategy in view of regulatory changes
Role
Classic consulting
Services - How we do it
STRATEGY CONSULTING
Together with our clients we define a specific strategic project. Our role is to advise as an external consultant and/or operate as an implementation partner.
STRATEGY COACH
Our second opinion usually improves existing ideas and concepts. We act as strategy coach or member of the advisory board and bring in our expertise, know-how and network.
START-UP INVESTOR
In selected cases we invest in new ideas and support the growth of new ventures or initiatives.
Selected References
COUNTRY EXPERIENCE
Austria, Belgium, Croatia, Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, Italy, Ireland, Japan, Luxembourg, Netherlands, Portugal, Romania, Russia, Slovakia, South Africa, Spain, Switzerland, Thailand, UK, USA.
INDUSTRY EXPERIENCE
Apparel, Aviation, Beverages, Banking, Consulting, Education, Energy, Fashion, Fitness, Food, Insurance, Media, Oil and Gas, Retail, Sanitation, Security, Technology, Telecom, Textile, Toll, Travel, Utilities.
Contact
INNOIMPACT
Dr. Martin Ruckensteiner
Stadiongasse 5/18
A-1010 Vienna, Austria
office@innoimpact.com
Imprint & Privacy Policy
1, Legal Information
Company Type (Rechtsform): Einzelunternehmen
Nature of Business (Unternehmensgegenstand): Consulting
Chamber Membership (Kammerzugehörigkeit): Wirtschaftskammer Wien
Applicable Legislation (Anwendbare Rechtsvorschriften): GewO (Gewerbeordnung) – accessible via www.ris.bka.gv.at, GISA Nr (Gewerberegister): 26170862
VAT Number (UID-Nummer): UID ATU678742592.
2. Privacy at a Glance
General Information
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. We do not actively collect any personal data from you (such as through contact forms, marketing cookies, or newsletters) on this website.
Data Collection on Our Website
The data processing on this website is carried out by the website operator. You can find their contact details in the Legal Information above. Because this website is built using Google Sites and connected via an Easyname domain, necessary technical data processing automatically occurs through these two infrastructure providers.
3. Controller
The controller responsible for data processing on this website under the GDPR can be found above, see Contact.
4. Technical Infrastructure, Hosting, and Server Log Files
Domain and DNS Services (Easyname)
The domain www.innoimpact.com is registered and managed via easyname GmbH (Fernkorngasse 10, 1100 Vienna, Austria). Easyname provides the DNS (Domain Name System) routing that directs visitors to our website content. During this technical request routing, server logs and IP routing are briefly processed by Easyname to ensure network stability.
Platform and Cloud Hosting (Google Sites)
The content and structure of our website are hosted on the infrastructure of Google Sites, a service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter "Google").
When you open our website, technical information is automatically collected and stored in server log files transmitted by your browser. This includes:
Browser type and version
Operating system used
Referrer URL (the website previously visited)
Host name / IP address of the accessing computer
Date and time of the server request
Legal Basis: This data processing is based on our legitimate interest (Art. 6(1)(f) GDPR) in ensuring a stable, technically error-free, secure, and fast presentation of our website to the public.
Data Transfer: Data processed by Google may be transferred to servers in the United States. Google ensures compliance with European data protection standards via the EU-U.S. Data Privacy Framework.
Retention Period: This infrastructure data is automated and typically deleted or anonymized by the providers after a few days, unless required for malicious activity investigations.
5. Cookies and Local Storage
Google Sites utilizes strictly necessary operational cookies or local storage technologies to safely render the website layout and maintain technical stability.
Legal Basis: These operational cookies are processed based on Art. 6(1)(f) GDPR (legitimate interest in providing a functional online service). Because we have explicitly omitted marketing, tracking, or analytical tools (such as Google Analytics or Meta Pixel), no cookie consent banner is legally required.
6. Your Rights as a Data Subject
As a data subject under the GDPR, you have the following rights regarding your data:
Right of Access (Art. 15 GDPR): You can request info about your processed personal data.
Right to Erasure (Art. 17 GDPR): You can demand the deletion of your data under certain conditions.
Right to Restriction of Processing (Art. 18 GDPR): You can request that the processing of your data be restricted.
Right to Object (Art. 21 GDPR): You have the right to object to data processing based on our legitimate interests.
If you believe that the processing of your data violates data protection laws, you have the right to lodge a complaint with the competent supervisory authority. In Austria, this is:
Austrian Data Protection Authority (Österreichische Datenschutzbehörde - DSB) Barichgasse 40-42, 1030 Vienna, Website: www.dsb.gv.at
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